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Vertical Price Coordination and Brand Care

Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance
BookPaperback
Ranking188193in
CHF69.00

Description

Competition law regulates anti-competitive conduct by companies in order to maintain market competition. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory.
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Details

ISBN/GTIN978-3-642-35569-1
Product TypeBook
BindingPaperback
PublisherSpringer
Publishing date13/04/2013
Edition2013
SeriesSpringerBriefs in Business
Pages92 pages
LanguageEnglish
SizeWidth 155 mm, Height 235 mm, Thickness 6 mm
Weight154 g
Article no.2912593
Publisher's article no.86190942
CatalogsBuchzentrum
Data source no.14662976
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Author

Prof. Dr. Dieter Ahlert: Since 1975, Full Professor of Business Administration at the University of Muenster, Germany. Foundation member of the Marketing Center Muenster (MCM). Director of the Department of Retailing and Network Marketing (IfHM) as well as the International Center of Franchising and Cooperation (F&C). Foundation member of the Network Governance Commission. For more than 35 years, Professor Ahlert and his research team have investigated the antitrust and economic problems associated with vertical marketing. Dipl.-Kfm. Benjamin Schefer: Research assistant at the Department of Retailing and Network Marketing (IfHM) since May 2009. General manager of the Research Center for General and Textile Market Economy (FATM). His research focus mainly on the antitrust and economic problems associated with vertical marketing.

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