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Mass Customization

An Exploration of European Characteristics
BookPaperback
Ranking188193in
CHF69.00

Description

With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products.
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Details

ISBN/GTIN978-3-642-18389-8
Product TypeBook
BindingPaperback
PublisherSpringer
Publication countryGermany
Publishing date03/04/2011
Edition2011
SeriesSpringerBriefs in Business
Pages100 pages
LanguageEnglish
SizeWidth 155 mm, Height 235 mm, Thickness 6 mm
Weight154 g
Article no.2302704
Publisher's article no.80032096
CatalogsBuchzentrum
Data source no.10794489
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