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Top Down Innovation

BookPaperback
Ranking188193in
CHF69.00

Description

Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges.
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Details

ISBN/GTIN978-3-319-03900-8
Product TypeBook
BindingPaperback
PublisherSpringer
Publication countryGermany
Publishing date16/01/2014
Edition2014
SeriesSpringerBriefs in Business
Pages77 pages
LanguageEnglish
SizeWidth 155 mm, Height 235 mm, Thickness 5 mm
Weight165 g
Article no.3177135
CatalogsBuchzentrum
Data source no.15809015
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Author

Mary J. Cronin, Ph.D. is a Professor of Information Systems at the Carroll School of Management, Boston College. Her research and publications analyze the impact of technology and innovation on business strategy and social change. Previous books have focused on innovations (e-commerce, mobile applications and smart products) that triggered transformation in user behavior, created new global markets and disrupted entire industry sectors. Dr. Cronin received her doctorate at Brown University, where she currently serves on the Advisory Committee for Computing and Information Technology. She is a member of the editorial board of Electronic Markets and has more than 25 years experience in managing and advising technology-intensive organizations as a consultant and board member.

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