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Social Innovation and New Business Models

Creating Shared Value in Low-Income Markets
BookPaperback
Ranking188193in
CHF89.00

Description

This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.
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Details

ISBN/GTIN978-3-642-32149-8
Product TypeBook
BindingPaperback
PublisherSpringer
Publishing date07/08/2012
Edition2012
SeriesSpringerBriefs in Business
Pages80 pages
LanguageEnglish
SizeWidth 155 mm, Height 235 mm, Thickness 6 mm
Weight154 g
Article no.2673972
Publisher's article no.86141420
CatalogsBuchzentrum
Data source no.13274624
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Author

Laura Michelini is Assistant Professor in Business Organization at the LUMSA University of Rome. She is also Visiting Professor and teaches the course Corporate Social Responsibility at ISCEM University of Lisbon. She has worked for several years in UNICEF Italy, where she was in charge of managing profit/not-for-profit partnership. Her current research and teaching interests involve issues in corporate social responsibility, ethical marketing and innovation management.

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