Liste de favoris
La liste de favoris est vide.
Le panier est vide.
Envoi gratuit possible
Veuillez patienter - l'impression de la page est en cours de préparation.
La boîte de dialogue d'impression s'ouvre dès que la page a été entièrement chargée.
Si l'aperçu avant impression est incomplet, veuillez le fermer et sélectionner "Imprimer à nouveau".
Consumers and food
ISBN/GTIN

Consumers and food

Understanding and shaping consumer behaviour
LivreRelié
Classement des ventes 97794dans
CHF272.00

Description

This collection reviews the wealth of research in understanding consumer food-purchasing behaviour and what this means for farmers, food manufacturers, retailers and policy makers seeking to produce healthier food in a more sustainable way.

Détails

ISBN/GTIN978-1-80146-354-6
Type de produitLivre
ReliureRelié
Date de parution14.11.2023
SérieBurleigh Dodds Series in Agricultural Science
No. de série144
Pages334 pages
LangueAnglais
DimensionsLargeur 157 mm, Hauteur 235 mm, Épaisseur 23 mm
Poids638 g
N° article44398968
CataloguesBuchzentrum
Source des données n°43049291
Plus de détails

Série

Similaire

Auteur

Dr Marian Garcia Martinez is Professor of Marketing and Innovation and Dean of the Business School at the University of Kent, UK. She is internationally known for her research on open innovation management and product development by businesses working collaboratively with customers. Professor Garcia Martinez is also Director of Kent Business School Open Innovation Network and has worked with businesses and public sector on customer-driven business model innovation. Her publications include a recent book on open innovation in the food and beverage industry, which has become the key reference for innovation scholars and practitioners in the Food Industry. John Kuada is Emeritus Professor of International Management at Aalborg University Business School, Denmark. He is author and/or editor of some 20 books on management and internationalization of firms. He has also written over 100 articles in refereed scholarly and professional journals on a wide range of international business issues including entrepreneurship, international marketing, intercultural management, leadership and strategy. He serves on the editorial review boards of a number of marketing/management journals focusing on business and management in Africa and Asia. He is the founding editor of the African Journal of Economic and Business Research and the African Journal of Economic and Management Studies. Joe Bogue is a Professor at Cork University Business School. His research interests include: market-oriented NPD, strategic food marketing, knowledge management and NPD and entrepreneurship. He received his BSc in Science (1985), MSc in Food Science and Technology (1992) and MA in Teaching and Learning in Higher Education (2007) from UCC. He graduated from The University of Newcastle-upon-Tyne, United Kingdom with a PhD in 2002. He conducts research in entrepreneurship and organises a number of UCC student-centred entrepreneurship business challenges.

Plus de produits de Garcia Martinez, Marian

Editeur

Mot-clé