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Mountain Resort Marketing and Management
ISBN/GTIN

Mountain Resort Marketing and Management

BookPaperback
Ranking13186in
CHF66.00

Description

Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry.
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Details

ISBN/GTIN978-1-032-06404-8
Product TypeBook
BindingPaperback
Publication countryUnited Kingdom
Publishing date29/01/2024
Edition1. A.
SeriesRoutledge Advances in Tourism
LanguageEnglish
SizeWidth 156 mm, Height 234 mm
Weight390 g
IllustrationsFarb., s/w. Abb.
Article no.48820328
CatalogsBuchzentrum
Data source no.45634968
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Author

Armelle Solelhac, is founder of SWiTCH, a prospective, marketing strategy and digital communication agency specialized in tourism and outdoor sports, located in Annecy (France) and Los Angeles (USA). She has a master´s degree in business law from Université Grenoble Alpes and a Specialized master´s degree in marketing and Communication from the ESCP Business School Paris. She has visited and studied 280 ski areas in 27 countries and across 5 continents, and 100 seaside destinations in 14 countries across 4 continents throughout her career. Armelle also sits on the board of directors for several firms and non-profit organizations, and lectures at the Institut Universitaire de Technologie (IUT) d´Annecy.

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