The Right Sensory Mix

Decoding Customers¿ Behavior and Preferences

von

Derval, Diana

BuchKartoniert, Paperback

Verkaufsrang97794in

CHF69.00

BuchabCHF69.00

E-BookabCHF59.00

In den Warenkorb

Beschreibung

People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers´ behavior and preferences.

Weitere Beschreibungen

Details

ISBN/GTIN978-3-662-63797-5

ProduktartBuch

EinbandKartoniert, Paperback

VerlagSpringer

Erscheinungsdatum11.04.2023

Auflage2nd ed. 2022

ReiheManagement for Professionals

Seiten352 Seiten

SpracheEnglisch

MasseBreite 155 mm, Höhe 235 mm, Dicke 20 mm

Gewicht534 g

Artikel-Nr.45713060

KatalogBuchzentrum

Datenquelle-Nr.44240679

Weitere Details

Reihe

Business Process Reengineering

Performance Benchmarking

Valuing Intellectual Capital

Strategy, Control and Competitive Advantage

Reputation Management

Aerospace Marketing Management

Strategic Human Resource Development

Balanced Growth

Engineering Production Control Strategies

Sales Excellence

Customer Relationship Management in the Financial Industry

Valuing Intellectual Capital

New Corporate Governance

Applied Asset and Risk Management

The Scrum Culture

Project Management Handbook

Global Talent Management

Product Information Management

Market Entry into the USA

The Google Model

Leadership Strategies for Women

Personal and Organizational Excellence through Servant Leadership

Evolving Business Models

Business Process Management Cases

China's Technology Innovators

Industrial Project Management

Open Innovation Ecosystems

Implementing Integrated Business Planning

Start-up

Mission Mastery

Liquid Legal

Managing VUCA Through Integrative Self-Management

Business Model Design Compass

Competitive Advantage of Customer Centricity

Business Process Management Cases

Industrial Project Management

Digital Business Leadership

Engaged Leadership

Strategies in Failure Management

Conflict Management

Autor

Derval, Diana

Prof. Diana Derval, PhD, EMBA, is the chair of DervalResearch and a pioneer at decoding human behavior and preferences with biosciences. Harvard Business Review contributor, award-winning author, patented inventor, and social entrepreneur, Diana turns fascinating neuroscientific breakthroughs into powerful predictive tools and helped Fortune 500 firms including L'Oréal and Philips accelerate their development with a focus on planet and people-friendly products and experiences.