Designing Luxury Brands

The Art and Science of Creating Game-Changers

von

Derval, Diana

BuchGebunden

Verkaufsrang71974in

CHF109.00

BuchabCHF89.00

E-BookabCHF77.00

In den Warenkorb

Beschreibung

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Weitere Beschreibungen

Details

ISBN/GTIN978-3-031-54092-9

ProduktartBuch

EinbandGebunden

VerlagSpringer

Erscheinungsdatum28.06.2024

Auflage24002 A. Second Edition 2024

ReiheManagement for Professionals

Seiten264 Seiten

SpracheEnglisch

MasseBreite 160 mm, Höhe 241 mm, Dicke 20 mm

Gewicht565 g

Artikel-Nr.49285796

KatalogBuchzentrum

Datenquelle-Nr.47137232

Weitere Details

Reihe

Business Process Reengineering

Performance Benchmarking

Valuing Intellectual Capital

Strategy, Control and Competitive Advantage

Reputation Management

Aerospace Marketing Management

Strategic Human Resource Development

Balanced Growth

Engineering Production Control Strategies

Sales Excellence

Customer Relationship Management in the Financial Industry

Valuing Intellectual Capital

New Corporate Governance

Applied Asset and Risk Management

The Scrum Culture

Project Management Handbook

Global Talent Management

Product Information Management

Market Entry into the USA

The Google Model

Leadership Strategies for Women

Personal and Organizational Excellence through Servant Leadership

Evolving Business Models

Business Process Management Cases

China's Technology Innovators

Industrial Project Management

Open Innovation Ecosystems

Implementing Integrated Business Planning

Start-up

Mission Mastery

Liquid Legal

Managing VUCA Through Integrative Self-Management

Business Model Design Compass

Competitive Advantage of Customer Centricity

Business Process Management Cases

Industrial Project Management

Digital Business Leadership

Engaged Leadership

Strategies in Failure Management

Conflict Management

Autor

Derval, Diana

Prof. Diana Derval is the Chair of the global research firm DervalResearch, a Certified B Corp. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior and preferences. She has accelerated the development of Fortune 500 firms including LVMH, Richemont, and L'Oréal. Clinical Professor at Donghua University and Sorbonne, Diana has contributed to Harvard Business Review articles and is regularly featured in the media.