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Kellogg on China: Strategies for Success
ISBN/GTIN

Kellogg on China: Strategies for Success

BookPaperback
Ranking188302in
CHF40.90

Description

This book examines some of the changes WTO accession is bringing to the Chinese market environment and different sectors of the economy, and the resulting challenges and opportunities for companies doing business in China.
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Details

ISBN/GTIN978-0-8101-2225-3
Product TypeBook
BindingPaperback
Publishing date30/10/2004
Pages254 pages
LanguageEnglish
SizeWidth 153 mm, Height 228 mm, Thickness 18 mm
Weight449 g
Article no.2114742
CatalogsBuchzentrum
Data source no.9248754
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Author

Anuradha Dayal-Gulati is clinical associate professor at the Kellogg School of Management and is an affiliate of the Center for international Business and Markets. Prior to joining Kellogg, she spent seven years at the International Monetary Fund in Washington, D.C. She has published research on policy issues in China and Southeast Asia. Angela Y. Lee is associate professor of marketing at the Kellogg School of Management. Lee's research interests include consumer learning, the effects of advertising on Judgment and brand choice, and cross-cultural similarities and differences in information processing.

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